BEHIND THE BRAND -
I work with wedding professionals, photographers, and creatives who are ready to step into their full potential and maximize their business’ reach with strategy, intention, and damn good design.
By blending strategic expertise with impactful brand imagery, we'll swiftly enhance your brand's appearance, foster recognition in your industry, and leave a memorable, positive impression on your target audience—the very folks your business was meant to serve.
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MEET THE DESIGNER-
My name is Marcela and my life is a series of iterations.
I’m a Psychology graduate from UCR, full time photographer, UX/UI student, turned website designer and jill of all trades.
I started my full time wedding photography business in 2016 and it’s been a dream come true ever since. But you know how most wedding vendors in the PNW take the Winter to decompress, relax, and travel? I do that too, don’t get me wrong. But every single year that I’ve been in business, I focused on strategizing my brand identity and creating a brand new website for my business.
Doing a new website overhaul yearly was most definitely overkill, but for me it was more about the love of the craft. Where a lot of my friends were dreading updating their websites, I thoroughly enjoyed the process.
Seeing what fresh new colors were in for the season? Staring at fonts and figuring out what pairs well together? Figuring out what clients are looking for, what’s going to stand out to them and convince them into booking? That’s the good stuff.
I love strategizing and figuring out branding and design elements, because to me everything is like a little puzzle just waiting to be figured out. And when it all comes together? There’s magic in watching it all come together into something that’s so uniquely you.
WHAT I CAN DO
JILL OF
ALL TRADES
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Brand photography is a collection of bespoke images used to represent your personal brand and business. It consists of product photos and headshots that capture the experience and essence of your brand.
As a photographer going on 20 years (holy hell, did I just age myself?), I know having your photo taken can feel awkward as hell. But when it comes to today’s day and age, with social media and marketing, people want to see you. So trust me when I say, I gotchu.
Together we can strategize on a brand vision and figure out what it is you need to level-up your brand imagery. From there it’s all about implementation and making magic happen.
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In today’s day and age, social media alone doesn’t cut it. You need to have a website for your clients, so that they can get to know you better, see a list of your services, and reach out. But who has time to put together something that looks good too?
There’s where I come in. Taking into account your brand aesthetics and website needs, I can take your website off your hands so you can focus on the work that really matters to you. Meanwhile, I’ll create your dream digital space to attract your dream clients.
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Does your website just need a little refresh? Have you been sitting on some updates that need to happen but unable to find the time to make it happen?
I can help you with that. Website in a Day is ideal for fine-tuning and putting things together. If you just updated your branding but haven’t been able to implement it into a new website, then this is the deal for you!
IF PLAYLIST CURATION WAS A LOVE LANGUAGE, IT WOULD BE MINE.
I love curating playlists to fit a certain vibe. Music just makes everything feel that much more cinematic and meaningful. Here are a few of my favorites to share with you:
Morning Dew / Latindie / Divine Feminine
Sunday Morning Vibes / Noche de Travesura / Más Romantico Que Nunca
It's one thing to have a vision in your mind;
it's another to partner with someone who can truly bring it to life.